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Around this time, manufacturers were beginning to experiment with crafting boots out of rubber or “gum” fabrications, and the Wellingtons evolved as well. They became a revolutionary innovation. French farmers could wear them to work in the fields, while soldiers in the First World War began wearing them to prevent trench foot. A brand who produced vast amounts of rubber Wellington boots for troops during this war and WW II? That would be Hunter Boots, which is still the leading Wellies brand. Even after the war, they remained a mainstream staple as they were waterproof, comfortable, and relatively inexpensive. They skyrocketed in popularity in the 1950s, when Hunter introduced the green Wellington (now its most iconic shoe). The style was embraced by members of British high society, including Princess Diana, a major fan, in the ’90s.There are now several rain boot brands that continue to specialize in the Wellington boot, all of whom are keeping its original intent—to stay dry!—alive. Hunter still leads the pack, though brands such as Aigle, Ilse Jacobsen, and Joules have all made the boot’s style their bread and butter (luxury labels such as Burberry, Tamara Mellon, and Dior have incorporated it into their core offerings too). But that doesn’t explain how the army shoe became the It girl festival shoe.


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